Releases. Dwell magazine switched to Avenir during a 2007 rebrand. The typeface got its name from the word “future,” being that Avenir is the french translation. ( Log Out /  ( Log Out /  PureVolume. Though the typeface was created to imitate “the future” as seen from it’s name, Adrian Frutiger wanted the font to look less processed and to look more organic making the font look human made, but futuristic as well. ( Log Out /  Digital image. In his autobiography, Frutiger explains that this was a response to the effects of how people perceive colour. The result: versatile yet consistent type for a range of printing conditions.¹, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an "o" that is not a perfect circle, and shortened ascenders. The roman form of the a was kept, because the rounded ‘a’ as used in Futura hinders the legibility of text through its similarity to b, d, p and q. It was brought to modern times in 2004 when Frutiger, along with type designer Akira Kobayashi, reworked the entire font to fix digital display problems; they called it Avenir Next. Avenir used by the election campaign of French president François Hollande. In the early 21 century, (2004-2007) Avenir got a rework from Frutiger and the in-house Linotype’s type designer Akira Kobayashi to expand the range of weights and features. LG Electronics uses Avenir extensively in branding, advertising and hardware such as cell phone keypads. Later on after it became more popular, three more weights were introduced, making it the six weight typeface we love today. The junction points of oblique-line characters such as A, V, W, Z have been flattened off. "Good catch. Adrian Frutiger, Typefaces. Tourism website for the city of Amsterdam. The original Avenir family is made up of designs with gradual weight changes in order to satisfy the needs of specific text applications. Web. Between 2004–2007, Frutiger, together with Linotype's in-house type designer Akira Kobayashi, reworked the Avenir family to expand the range of weights and features. Avenir Next Rounded is a version of Avenir Next with rounded terminals, designed by Akira Kobayashi and Sandra Winter.[9][10]. An angle of slope between 11° and 13° is recommended for the electronic italicization of Avenir. His goal was to reinterpret the geometric sans serif designs of the early part of the 20th century in a typeface that would portend aesthetics of the 21st century. Frutiger's numbering system was abandoned in favor of more conventional weight names. Change ), You are commenting using your Google account. Sources: Futura Font History. In 1988, the original version of Avenir only had three weights. Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The current set of weights is therefore ultra light, thin, light, regular, medium, demi bold, bold and heavy, in four styles each (two widths and italics for each width). Avenir is unusual in that it has weights that are similar, but each is designed for a different purpose. Although it is considered to be geometric, Frutiger wanted Avenir to have a more organic feel to be more humanized than it’s processors. Avenir was originally released in 1988 with three weights, each with a roman and an oblique version, and used Frutiger's two-digit weight and width convention for names: 45 (book), 46 (book oblique), 55 (text weight), 56 (text weight oblique), (75)85 (heavy), and (76)86 (heavy oblique). The name of the font in french says “Future” so taking the word and it’s definition in to account. Gloucester, Mass. Frutiger believed that those typefaces were completely void of any element of the handwriting movement and wanted to make the Avenir easier for an individual to read. PureVolume Logo. The Complete Works, (Basel: Birkhäuser Verlag, 2008), p337. Frutiger has described Avenir as a geometric sans serif with a human touch, unlike the cold mechanical flavor of Futura. 08 Apr. Web. Avenir used in two different weights on a poster about French railway company SNCF's student transportation help program during exams. The vertical strokes are also thicker than the horizontals and the o is not a perfect circle. Avenir was originally released in 1988 with three weights, each with a roman and oblique version, all using Frutiger’s two-digit weight and width convention for names. Two extra font weights (light and thin) were added to the font for the release of Avenir Next W1G, for a total of 32 fonts. Designer/History. A lot of times, it can be used as an accent font to other display fonts because it is stylistic but versatile at the same time. Key Bank adopted Avenir for advertising and in-bank signage. Avenir was designed by Adrian Frutiger and released by Linotype-Hell AG in 1988. Together with Akira Kobayashi, Frutiger completely reworked the Avenir family in 2004.

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